---
title: Do Not Hang Up! How to Improve the Call Waiting Experience
description: Call waiting can be painful- but it doesn't have to be that way. Call waiting can be an opportunity for you to engage with customers in positive ways as they hold. With the right strategy, you can transform a boring or irritating wait into an unexpectedly pleasant experience.
---

[The Connection Blog](https://blog.theconnectioncc.com)

# [Do Not Hang Up! How to Improve the Call Waiting Experience](https://blog.theconnectioncc.com/call-waiting)

 Written by [The Connection Team](https://blog.theconnectioncc.com/author/the-connection-team) | Jul 12, 2018 2:00:00 PM

Customer on hold. It is not merely frustrating for your customer, long hold times can turn even the most polite person into a difficult customer, or cause them to simply hang up. Long wait times can transform a potential customer into a brand demoter, and hangups can mean a lost sale for your business!

But things do not have to be that way. At times, placing customers on hold may be a necessity, however if handled properly, the time on hold can be an opportunity for you to engage with customers in positive ways. With the right call waiting strategy, you can transform a boring or irritating wait into an unexpectedly pleasant experience.

## A Better On-Hold Experience

Here are some ways you can turn the call waiting experience into a positive brand interaction:

## Customer Experience is King

The last thing you want is for customers to hang up before they get the answers they need or their order placed! Those kinds of negative customer service interactions can have a detrimental effect on their overall relationship with your company. By providing a positive on-hold experience, you can keep your customers on the line and ensure they are better-informed than before the call.  Your customers will have a better customer service experience, will be more satisfied, and you might even increase sales in the process.

[View full post](https://blog.theconnectioncc.com/call-waiting)

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